The Lore of Loverboy
Vibrant exhibition at Somerset House looking at the development of the fashion label Loverboy. Loverboy started as a queer Dalston club night run by Charles Jeffrey while funding his studies at St Martin’s College. He then became a Somerset House Studios artist where he developed the brand. The show was laid out in three sections initiation, ritual and manifestation with a good mix of clothes and archive material shown within an imaginative display. I liked the way the show explained the business side of the brand and its influences. I particularly liked the section on historic influences with a modern take on a Tudor doublet! I must admit I’d not come across this label but I don’t think I’m its main demographic however I would love a piece of its own tartan registered in 2018. Closed 1 September 2024