The Lore of Loverboy

Vibrant exhibition at Somerset House looking at the development of the fashion label Loverboy.

Loverboy started as a queer Dalston club night run by Charles Jeffrey while funding his studies at St Martin’s College.  He then became a Somerset House Studios artist where he developed the brand.

The show was laid out in three sections initiation, ritual and manifestation with a good mix of clothes and archive material shown within an imaginative display.

I liked the way the show explained the business side of the brand and its influences. I particularly liked the section on historic influences with a modern take on a Tudor doublet!

I must admit I’d not come across this label but I don’t think I’m its main demographic however I would love a piece of its own tartan registered in 2018. 

Closed 1 September 2024


 

 

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