The Lore of Loverboy
Vibrant exhibition at Somerset House looking at the development of the fashion label Loverboy.
Loverboy started as a queer Dalston club night run by Charles Jeffrey while funding his studies at St Martin’s College. He then became a Somerset House Studios artist where he developed the brand.
The show was laid out in three sections initiation, ritual and manifestation with a good mix of clothes and archive material shown within an imaginative display.
I liked the way the show explained the business side of the brand and its influences. I particularly liked the section on historic influences with a modern take on a Tudor doublet!
I must admit I’d not come across this label but I don’t think I’m its main demographic however I would love a piece of its own tartan registered in 2018.
Closed 1 September 2024
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