Life on foot

Interesting exhibition at the Design Museum looking at the footwear brand Camper and the part that design of every kind has played the history of the company.

I must admit at times this show felt like a big advert! Having said that it was fascinating to see all the different components of the shoes and to watch the film of them being put together. It was also interesting to see how the way people walk affects the design of the shoe.

There was also a section on branding with shoe boxes and bags and displays on the innovative design of the Camper shops. At the end was an interesting piece on future developments such as a material which moulds to the shape of your foot and seemed to create a slipped like shoe. Also about how cities are devising safe walking areas as we use public transport so much that there is less reason to walk. It’s sort of making walking a destination activity!

Shoes seem to be a big exhibition theme at the moment. I’ve already done Rayne and I have the V&A show yet to come! However I’m hoping for prettier things in other shows. This was interesting but at the root of it I found the shoes a bit utilitarian and boring. I bet they are comfy though!

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