Bloom : the game


What can best be described as a happening in Greenwich!

When wandering in Greenwich I turned a corner to find a large very thing! It turns out it is called Bloom and describes itself as “an urban toy, a distributed social game and collective “gardening” experience that seeks the engagement of people in order to construct fuzzy BLOOM formations”. Ay the wiser, not sure I am but it was fun.

It’s a series of flat pink pieces of plastic which can be clipped together to create firms. The core is put together by designers but then it moves to different sites and passers by join in and add new section or build their own designs. It was lovely to see a family concentrating on putting the bits together, often with the Dad’s having the most fun!

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