Printing a Modern World: Commercial Graphics in the 1930s

Small exhibition at the Victoria and Albert Museum looking at how graphic design was used to stimulate consumption following the Depression.

 
The show looked at how using design to improve daily life was part of the Modernist movement and how British designers rose to this challenge. The examples all came from the National Art Library’s Jobbing Printing Collection, a wonderful collection of ephemera of promotional material. It just reminds you how much paper were had pre-internet when all advertising and information was paper based.
 
A lot of these leaflets were for quite mundane products such as the use of zinc in the building trade but others explained ground breaking changes to the general public such as a leaflet to explain Clarence Birdseye’s invention of flash freezing.
 
I loved the BBC leaflets on modern art with cover designs by Eric Ravilious, can we bring those back please?
 
Closes on 19 August 2018

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