Fashion V Sport

Exhibition at the V&A looking at how sport and fashion have influenced each other.

In four sections the exhibition looked as how sports clothes have become more fashionable and how fashion designers have used ideas from sport. It also looked at the technology of sports clothing and I loved the item which was basically a rugby players vest. Made of IonX fabric the label said it gave “ionic energy to the body through a negatively charged electromagnetic field, improving the flow of energy enriched blood to bring more energy to the muscles”. Rubbish or truth I have no idea but it sounds good!

There was also a section on how designers have used sports to advertise their products. As these often involved quite sexy images these were displayed as a “What the butler saw”!

Reviews
Daily Telegraph

Comments

Anonymous said…
Hello

I think the exhibition has ended at the V&A now, but it is coming to the Walker Art Gallery in Liverpool from 13 February 2009
07 January, 2009
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